We’ve seen a lot of menus and over the years. It’s an occupational trait that stems from being in this industry. Over that time we have seen some tips that worked in getting menu items adopted.
Test items on employees – While employee testing may be frowned upon in some industries, restaurant employees are usually OK with it. Don’t stop there though, if you have a quick service location or the ability to provide take out well, hand off some extras for them take home to family or friends. Even give them a comment card for family to fill out for 25% off their next order or something. Large companies do this all the time and call it market research or focus groups (and they pay a lot to make it happen). When you want to release a new menu item, you want to make sure you are hitting the mark. Take advantage of the people that know you best!
Secret menus – Why the chains have all the fun? You can easily add a couple of really creative items and provide hints on how to order them. It can be a fun way to interact with customers in person and on social media. Naming a drink after a customer, creating a menu item based on a local celebrity or even just making something up can all help the creative side of the business. Charge a little more for it and make it a game to order.
Get employees the information they need – Please, please, please make sure your employees know exactly how to make and describe a new menu item. There is nothing worse than seeing an employee run back to the kitchen to find out what is in something. It doesn’t have to be a complicated method either, having a 3×5 card or even post-it note with details at the register for a short time can work.
Test items on customers – If you create a new menu item, sample it with your customers. Pick those guys that come in 3 times a week and know you well. Have them try it and even include it for free if you can. Get the opinion of these people as they already know and trust the restaurant.
Have any other idea? Let us know!