I think that we all struggle with staying on top of our social media platforms. One solution for a lot of small businesses is to allow your employees or managers to post for the business. This can be a great way to keep them engaged with the customers, and to feel more a part of the operation.
Before you do this, make sure that you consider a few things
- Have a clear, written policy as to content. It dose not have to be incredibly detailed but it does need to exist. Include what the general rules are for posting and interacting with pages or followers.
- Check images and copyrighted material. If you are posting images on the page, use sites like Pexels or Pixabay. You want to make sure that images are ok and legal to use on your page.
- Approve posts. If you can, either setup a social media tool that will allow you to approve posts or have your employee schedule the posts for you to review before it is final. This gives you an opportunity to make sure the content is up to your standards.
- Security needs to be thought of. Please make sure you don’t turn complete control over to your employees. It can be hard to get it back. For example, on your Facebook account, you can add additional people as employees to access your account. This is important as it makes sure you retain access to your account while safely allowing employees to post.