Pop-up shops, sidewalk sales and booths at events are all unique methods of helping you and your brand reach customers. Let’s look at a couple reasons you might want to look at giving something like this a try.
- Checking out new locations. One of the biggest advantages of a pop-up is that is let’s you see what the customer traffic is like before signing a long term lease. If you are looking at a shop that relies on foot traffic, this will allow you to really explore the demographics, take customer counts and get a feel for the area. Just remember that everything new sees a little higher uptick at first as people give you a shot.
- Get your brand out there. Pop-ups can be a fantastic way to get your brand recognized. Sales on the street, event setups or a cool looking pop-up can put your products and business in front of people that have never visited you before. The key here is to drive traffic to your already established location. Offering a discount or special that requires them to visit the established location can be helpful.
- Validating a business idea. Pop-ups and events can be a relatively inexpensive way of validating your concept. This can provide you with valuable data for loans and your business plan. For a fraction of the cost, you can see if this is something that you really are interested in and what is required.
Multiple surveys have found that the top reasons for shopping at pop-ups were:
- Exploring unique or exclusive products.
- Curiosity and excitement over trying something new.
- Supporting existing local business.
- Helping small business startups.